EFFECT OF CELEBRITY ENDORSER CREDIBILITY ON CONSUMER PURCHASE INTENTION OF MADE-IN-NIGERIA CLOTHING IN ABUJA | Journal Of Management Research and Development

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EFFECT OF CELEBRITY ENDORSER CREDIBILITY ON CONSUMER PURCHASE INTENTION OF MADE-IN-NIGERIA CLOTHING IN ABUJA

Author: ALEX-ILANI Evie Uzoaku, ABDUL Adamu PhD & AHMED A. Ibrahim PhD

Category: Vol 10, Issue 3(B), September, 2025

Date: 19 Dec, 2025

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