EFFECT OF PRICE AND BRAND REPUTATION ON PURCHASE INTENTION OF ELECTRONIC GADGETS IN NORTH CENTRAL NIGERIA | Journal Of Management Research and Development

Journal Cover

EFFECT OF PRICE AND BRAND REPUTATION ON PURCHASE INTENTION OF ELECTRONIC GADGETS IN NORTH CENTRAL NIGERIA

Author: YAKUBU, Daniel, IKENNA, Okeke Clement, ADIGIZEY, John Dollay & ABDUL, Adamu

Category: Vol 10(1) March, 2025

Date: 03 May, 2025

Views: 141

Downloads: 174

Download Journal

Description